Janitor Joe

Allow me to explain. The creative department in my company consist of: 2 Belgan bohemians, 1 Polish ex-beauty queen, 1 Quebecker jewish, 2 French designers (one girl and one girlie), 1 guy that thinks he is smart just because he looks like Stephen Hawking, and 1 Mexican Engineer. That is 8 persons that cost around $30,000 monthly to the company and that they are in charge of creating base ideas for the new campaigns.

From a sample of 100 ideas:

a. 55 are plain crap.

b. 10 are racist.

c. 15 are sexist.

d. 10 are too expensive.

e.  5 are just not-doable.

f.   5 are kindergarden level. 

All this to say, that they are over-paying 8 morons when they can just hire 1 person: Janitor Joe. That's the "friendly" nickname for José, the building's janitor. Born in El Salvador, crossed ilegally to Mexico, then to USA and then to Canada. By day, he's a simple janitor, but by night, he reveals his secret identity as an assistant creative to fight bad ideas of rich kids that think they know it all! (Swoooosh!).

Janitor Joe is able to compile creative, immaginative, funny, sarcastic, easy-to-understand, cheap, sticky and colorful messages (all the characteristics of a good ad), making use of simple tools and his infinite imagination.

I found this today in my way to the elevator.

Thank you Janitor Joe, you saved my job again!